Midea Refrigeration Division is located in Hefei, Capital of Anhui Province. It is a comprehensive home appliance corporation, which is professional on R&D, manufacturing and sales of refrigerators and relevant freezing appliances. Now it is one of the largest refrigeration basements for manufacturing and sales in China.
Midea Refrigeration Division holds three manufacturing basements in Hefei and Guangzhou, with total area of 270,000 square meters. Hefei basements take 230,000 square meters, and Guangzhou basement takes 40,000 square meters. There are over 6,000 employees.
Midea Refrigeration Division holds brands of “Midea”, “Royalstar” and “Hualing”. Both “Midea” and “Royalstar” are very famous brand in China, especially the authorized value of “Midea” brand exceeded 31 billion RMB Yuan in 2006.
The total annual manufacturing capacity reaches 5 million sets in the year of 2007 , with 11 production lines. There are 9 production lines for refrigerators, 1 production line for chest freezers, 1 production line for wine coolers. Midea provides full range of refrigerators, freezers and wine coolers. All products are with national 3C certificate, and are qualified by ISO9001:2000, ISO14001. The sales and after-sales service network of Midea covers all China and extends to over 100 countries and areas. Midea is also putting more resources for R&D. There is one national authorized R&D center, and over 100 engineers.
In 2006, Midea Refrigeration Division achieved excellent development. Midea started re-structure three manufacturing basements in Hefei and Guangzhou. Meanwhile Midea achieved manufacturing and sales over 3 million refrigerators and relevant products. The total turnover exceeded 3.5 billion RMB Yuan, which increased 40% compared with 2005.
With re-structured corporation structure, operation and management system, the 3 rd project of expanding manufacturing capacity for refrigerators, the comprehensive competitiveness of Midea Refrigeration Division will be upgraded to higher level in 2007. It has achieved manufacturing and sales over 4 million refrigerators and relevant products in 2007, with total turnover exceeds 4.5 billion RMB Yuan.
As the key industry for Midea group in the future, Midea refrigeration Division will become the engine of continuously development of whole group. With the benefit of increasing value of “Midea” brand; continuously improvement of technology, products, marketing, service; corporate spirit of “Open, Harmony, Realistic, Innovation”, Midea Refrigeration will stick on “--------, efficient management, steady development”. The target of Midea Refrigeration Division is to achieve sales of 8 million refrigerators and relevant products in 2010. Within 3 to 5 years, Midea is going to be the top 2 in refrigeration industry, with annual turnover 10 billion RMB Yuan. |